Through a sense of auto-generation (generative design) and modularity (one-many) the project is to craft abstract images and compositions, all visualizations of the concept of spreading. the idea is to embrace an open metaphor: multiple pieces scattered, different points of view, that collected together express one concept, one communication plan, one event. The juxtaposition of different styles speaking up for the value of group engagement, many voices all aiming to express the central ted key word “spreading”. this concept was then declined into a specific interior design one.
TEDx is spreading of knowledge, both real and on line, and therefore each speaker with his presentation is the core of the event. the exhibition, also, is an instrument of spreading. the only thing that needs to be set up and for which the exhibition was designed is serving the speaker’s message. the stage characters are the objects, one for each speaker, related to their personal research.